du is one of the biggest telecom players in UAE, with a full suite of services and products, but are people even aware of everything that Du has to offer?
du gathered insights on the challenges and pain points of their target audience, and presented themselves as a solution to their audience’s most prominent problems, resulting in a highly engaging and informative VICI conversation, which not only engaged, but also educated people.
The results proved yet again that audiences crave a connection, and want brands understand their needs. The VICI experience created a highly engaging experience, that the audience actively interacted with, increasing product knowledge and generating click-outs to Du tutorial/ informational videos.